- Develop and evolve the brand together with the development teams and ensure that all products are fully complying to their Brand DNA
- Be an expert in his products
- Be the expert of the brand values & define the right target groups
- Identify new trends and status quo of brand perception through market & consumer researches
- Have a clear vision of the positioning and benefits of the brand versus its competitors
- Develop the brand potential outside the video game industry
- Create brand awareness with internal and external stake holders
- In co-operation with the Marketing Art Director, establish the brand's graphic profile and characteristics used when communicating the brand
- Design and implementation of an adapted communications strategy for each Project
- In co-operation with PR, define the right timing and content for events and PR tours following the communications strategy
- Identify and define the right speaker person for public showings of the games
- Responsibility for the timely production and quality of all marketing assets and communications tools
- Creative collaboration with the teams of artists and/or external agencies
- More than 3 years of experience in game marketing or any other relevant field
- Experience from trade shows and brand creation/evolution
- Experience from establishing relations with media and partners
- Direct involvement in several successful game launches
- Experience in brand building and marketing on an international Level
- Good knowledge of the English language
- German and French knowledge is a plus
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